Those participating in Twentytwo13’s inaugural Sila Lari, Jangan Duduk Fun Run 2018 will get to quench their thirst with 100Plus and Ice Mountain drinks – thanks to F&N Beverages Marketing Sdn Bhd.
The company’s sponsorship and activation manager Engku Isyamuddin Tuan Losin lauded the run to be held at Padang Merbok, Kuala Lumpur as a perfect example of promoting a healthy lifestyle among the people.
“When I heard the run is called Sila Lari, Jangan Duduk, I told myself we have to be involved. It may be seen as a play of words but to us, it bears a deep meaning … one that encourages people to be active instead of just sitting down,” Engku Isyamuddin said.
“The run is definitely different from the rest. It’s unique in every way with the main purpose of getting people to be active.”
Engku Isyamuddin agreed it was important for people to inject fun and laughter while being active. He added that the company’s focus has always centered on the development of sports in Malaysia.
“Children with healthy bodies will have healthy minds.”
Engku Isyamuddin was joined by F&N sponsorship & brand activation senior executive Joo Khoo as they pledged their commitment to Twentytwo13 executive editor Graig Nunis during a meeting at F&N’s office in Shah Alam last Thursday.
Engku Isyamuddin added the company has always been committed in assisting those who organise such activities – especially by government entities and non-governmental organisations.
“As the largest player in the industry, it is our responsibility to provide assistance. It’s always about giving back to the community.
“As for the Sila Lari, Jangan Duduk run, we hope we can keep the runners hydrated with our products,” he added.
To register for Sila Lari, Jangan Duduk Fun Run 2018, visit www.racexasia.com.