Get up close and personal with Malaysian team behind Time magazine cover

The Cultural Economy Development Agency (Cendana) will join forces with the team behind Time magazine’s, ‘Climate is Everything’ cover by hosting a sharing session this Saturday at 2:30pm.

The Cendana Arts Sharing Session will feature Southeast Asia’s emerging artist Red Hong Yi, director and editor Chong Kern Wei, photographer Annice Lyn and assistant producer Chee Chung Leong.

The session will be moderated by award-winning playwright and researcher, Ann Lee.

After a career in architecture, Hong Yi’s foray into art has led her to commissioned projects by brands such as Google, Facebook and JP Morgan Chase, exhibitions at H Queens (Hong Kong), Design Miami (Miami, USA), Anchorage Museum (Alaska, USA) and World Economic Forum in Davos.

For the ‘Climate is Everything’ cover, Hong Yi and her team took two weeks to create a world map using 50,000 green-tipped matchsticks. The Malaysian team then set the world map ablaze and the artwork burnt in two minutes.

The panel will explore the story behind the magazine cover, including the initial point of conversations with Time, thought process with the team and implementing the performance art.

Those interested in registering for the session can do so here by visiting The session will be carried out via Zoom and live-streamed via Cendana Malaysia’s Facebook page.

Meanwhile, Cendana and Studio Hong Yi had inked a memorandum of understanding recently to introduce the inaugural Cendana Apprenticeship Programme.

The collaboration will provide a six-month apprenticeship programme for creative graduates, emerging artists and cultural workers.

The apprentices will receive hands-on training from Hong Yi and her team and will assist in Studio Hong Yi’s projects.

Four Malaysians will be selected for the programme.

Hong Yi, who hails from Sabah and is a Cendana beneficiary alumni, hopes to see more similar meaningful collaborations in the arts scene.

“Apprenticeships are an excellent vehicle for youths to kick-start their careers in an industry that they love, which offers the opportunity for young people to apply and test their learnings at their respective traditional education route in a real work setting,” said Hong Yi.

“We are really excited about this collaboration. We want Malaysians from all walks of life to contribute to our work and contribute to building a nation inspired by the arts,” she added.

Cendana’s founding chief executive officer Izan Santrina Mohd Sallehuddin said: “As we continue to provide opportunities for new artists and cultural workers in Malaysia to learn from Malaysia’s best, we are grateful that under the Budget 2021 allocation, we are able to incubate this apprenticeship programme with the aim of introducing similar collaborations with other cultural institutions locally and internationally.

“We hope this apprenticeship programme will provide the next generation of cultural workers, especially young Malaysians from under-represented and disadvantaged communities the experience, qualification and knowledge they seek for, especially at a time when they have been hit hard by the Covid-19 pandemic.”

Applications to apply for the Cendana Apprenticeship Programme opens on May 10 and closes on June 6. Successful candidates will join Studio Hong Yi on July 1.

Apprenticeship fees and allowance will be provided for during that period. Log on to for more information.