SIGA formalises cooperation with Brazilian govt, UN Women

The Sport Intergrity Global Alliance (SIGA) Latin America takes center stage in Brazil this week with an action-packed agenda of meetings and thought leadership events.

These activities will culminate in the formalisation of several high-profile and strategic cooperations with leading entities at governmental and international level.

Established in July 2022, following the creation of SIGA America and SIGA Europe, SIGA’s latest continental arm is leading the way for sport integrity in the region, galvanising further support of the global business community that has united around strong principles of only investing in sports organisations that embody the highest integrity standards.

This year Accor, C6 Bank, Passarelli, and Sicredi joined SIGA as members from the region, with several more new members in the pipeline.

SIGA´s global chief executive officer (CEO) and chairman and CEO of SIGA Latin America, Emanuel Macedo de Medeiros, will deliver a keynote speech later today.

SIGA and SIGA Latin America is set to sign a landmark memorandum of understanding (MoU) with the Brazil government.

This signing ceremony will be preceded by paying homage to João Paulo Diniz, the immediate-past President of Pacto pelo Esporte. The event will bring together influential leaders from various sectors, including CEOs of the most relevant sponsors from Brazil and Latin America, sports authorities, clubs and elite athletes.

During this week, SIGA will showcase its Universal Standards on Sport Integrity and independent rating and verification system (SIRVS) as a solution to safeguard the integrity, reputation and credibility of sports, in Brazil and globally.

SIGA will translate its standards into Portuguese and Spanish to further facilitate their adoption and implementation across the region and better equip an independent audit team to deliver training, education and capacity building to sports organisations and collaboratively work with them through the SIRVS programme by way of continual improvement.

As part of its governance drive for greater gender diversity and inclusion on the board of sports organisations, SIGA and the UN Women will formalise their relationship with the official signing of an action-orientated MoU aimed at promoting good governance, gender equity, and women leadership in sports.

Tomorrow, all roads will lead to Brasilia, where the Congress will hold a special session to mark the official launch of the Parliamentary Coalition on the Modernisation of Football.

Key personnel from Brazil’s sports ministry and the Brazilian Football Confederation are also expected to share their insights on the matter.

Twentytwo13 is SIGA’s official media partner.