Football clubs worldwide are feeling more than just a pinch following lockdowns due to the Covid-19 pandemic.
Teams have lost their income streams through sales of tickets and the selling of merchandises during match day.
In Malaysia, the football authorities have suggested teams to take pay cuts, perhaps to mimic the moves made by Cabinet ministers and even members of the royalty.
Footballers, however, are unimpressed as not all earn enough to buy fancy cars or luxurious homes.
But how have the guardians of Malaysian football and affiliates engaged fans online throughout the Movement Control Order to ensure the salaries of the players remain intact by generating some form of income?
This was the topic during The RSS with HD today as actor and comedian Rashid Salleh and Twentytwo13 editor Haresh Deol discussed how football teams in Malaysia could earn some revenue while safeguarding the welfare of their players.
Forward thinking fan engagement is lacking as most stuff highlighted by clubs on social media are flashbacks, birthday wishes and public service announcements regarding Covid-19.
In comparison, NASCAR engaged with its traditional fans and grew its audience through iRacing and recently nailed a viewership record of 1.3 million viewers during its Pro Series’ O’Reilly Auto Parts 150.
Catch The RSS with HD for the full discussion.
The weekly talk show on YouTube is produced by Professional Storytellers and Toucan Media. Local brand Amnig is the official attire for the show.