The Badminton Association of Malaysia (BAM) is adopting new approaches – widely seen as a ‘cultural shift’ – in its bid to empower its shuttlers and coaches, and to create thinking athletes.
Tag: sports
No ceasefire in sight as Olympic Council of Malaysia-Sports Commissioner conflict heightens
The Olympic Council of Malaysia (OCM) continues to train its sights on Sports Commissioner Suhardi Alias, demanding Youth and Sports Minister Hannah Yeoh to curb his “extreme belligerence”. It remains to be seen if Yeoh will play cupid, or let the concerned parties sort out their differences.
Malaysia’s capable sports leaders: The dawn of a new era
Malaysia has a string of capable individuals who have made a name for themselves in the sporting world. The progressive thinkers are capable of formulating and implementing major sports transformations to usher in a new era of sporting excellence, writes sports consultant Nur Jasni Mohamed.
Ex-OCM chief Tunku Imran eager to revitalise SportExcel
Former Olympic Council of Malaysia (OCM) president Tunku Imran Tuanku Ja’afar turns 76 on March 21 but shows no signs of slowing down. He aims to revitalise the Foundation for Malaysian Sporting Excellence (SportExcel) which he created in 1989.
‘Push for change needed to achieve gender equity, good governance in sport’
The Sport Integrity Global Alliance (SIGA) Summit on Female Leadership in Sport, scheduled for next March, will push for gender equity and good governance in sport.
Malaysia’s legendary sprinters Jegathesan and Rajamani turn 80, reveal secret of success
Tan Sri Dr M. Jegathesan and Datuk M. Rajamani, Malaysia’s sporting icons, highlight the importance of talent identification, having the right people to develop it, and a supportive environment, to create champions.
‘Strategic, whole-of-government approach needed to boost sports industry, Visit Malaysia Year’
Sports consultant Nur Jasni Mohamed suggests sponsors should rethink sponsorship strategies to attract non-sporting crowds, adding that Malaysia should have activities, pre- and post- competitions, to boost tourism and tap into the ‘FOMO’ crowd.
Football academy owner writes to Finance Ministry to get tax exemptions for corporate sponsors
Renowned grassroots football coach and academy owner N. Rada Krishnan is not giving up on his fight to get tax exemptions for companies that sponsor sports, and hopes his letter to the Finance Ministry will make a difference.
‘Sports a well-tested, proven method of unifying Malaysia’
Former athletes and a senior sports official believe that sports, instead of just Rukun Negara Clubs in schools, should be used to promote unity, as Malaysia celebrates Merdeka on Aug 31.
PR opportunities aplenty by creating healthy Malaysia campaign
If the Malaysian government were to lead such a campaign to make Malaysia healthy, there would be a much lesser need for last-minute campaigning closer to election dates, writes PR expert, Jacqueline Arnold.
Japan trip reaffirms fact that Malaysian sports need ultimate reset. So what’s next?
The recent trip to Japan by several Malaysian sports officials reaffirmed the fact that the Southeast Asian nation has to revamp its sports ecosystem. But it remains unclear if the lessons learnt will translate into reality.
Ensure sustainability efforts by sports ministry don’t end up as sportswashing
It is good that Malaysia’s Youth and Sports Ministry is looking at sustainability efforts. But such initiatives should not be done as a means to enhance the reputation of the decision-makers, on the back of sports.
Exercise, sports should be part of our lifestyle
Staying active is an effective way to cultivate good health. Regrettably, only a small portion of Malaysians exercise regularly. We have yet to reach the stage where Malaysians value the immense benefits of sports and exercise, writes Dr Pola Singh.