Malaysia has a string of capable individuals who have made a name for themselves in the sporting world. The progressive thinkers are capable of formulating and implementing major sports transformations to usher in a new era of sporting excellence, writes sports consultant Nur Jasni Mohamed.
As all stakeholders work with Youth and Sports Minister Hannah Yeoh, it is our destiny to help deliver the reset that Malaysian sport needs in this transition, writes Nur Jasni Mohamed.
Malaysia’s new prime minister, Datuk Seri Anwar Ibrahim, longs for a leaner Cabinet. The combination of several portfolios can help realise Anwar’s plan, and that of his Pakatan Harapan manifesto, as well as the objectives laid out in the National Sports Vision 2030.
Budget allocation for Malaysia’s sports industry should focus on growing two main areas – the community or grassroots, and unlocking the source of funds from companies into elite sports, says sports consultant Nur Jasni Mohamed.
Sports sponsorship in Malaysia seldom meets global best practices. However, once the sport is treated like a product – as what the BA of Malaysia and Petronas did with the Malaysia Open – and is branded and marketed well, magic happens, writes sports consultant Nur Jasni Mohamed.
The sponsorship landscape will evolve from brands sponsoring one major asset, to many minor assets. It will also open up valuable opportunities for localised sponsorships from SMEs within the locality of the grassroots, or community, writes Nur Jasni Mohamed.
