As the Covid-19 pandemic eases into an endemic state in Malaysia, more locals are exploring tourist spots in the country.
The nation’s borders will also eventually open to foreign visitors. After all, 26,100,784 foreign tourists spent RM86.14 billion in Malaysia in 2019.
For far too long, Malaysia had been synonymous with pristine beaches, beautiful islands, delicious food and being a shopping haven.
Twentytwo13’s Pearl Lee, in her latest Getaran column, noted that consumer behaviour will change, post-Covid-19.
“Among the (new) factors that will be considered before a destination is chosen are health, security, financial implications and emotions,” wrote Pearl.
“If Malaysia can offer something unique, we will be able to attract tourists to the country.”
She said the new normal provided an opportunity for Malaysia to create a new tourism brand to rejuvenate the tourism sector, which had been badly hit by the pandemic.
“Introducing a one-year resident’s visa for remote working is something the government should consider to attract foreign visitors, as many continue to work remotely.
“Such an initiative will help hotels and resorts promote attractive ‘work from hotel’ or ‘work from beachfront resort’ packages.”
She wrote that focus should also be given to eco-tourism.
“We must relook at the proposals made in the 2016-2025 National Ecotourism Plan. This sector has a huge potential, and is able to generate income for small industries.
“The wellness industry like spas, and traditional Chinese medicine, or mental health retreats, are also areas that can be explored.”
Pearl said a new direction in the tourism industry would give businesses the chance to create new experiences to welcome visitors.
Read the full article on getaran.my.
