Akademi Badminton Malaysia will be hiring a new chief executive officer, and it looks like only a former player or renowned coach, will fit the bill.
Malaysian badminton players who train under the national stable will now be included in sessions involving their coaches to set goals and manage expectations ahead of upcoming tournaments, says Akademi Badminton Malaysia CEO Michelle Chai.
The formation of a new ‘privately run’ set-up by the BA of Malaysia (BAM), tasked with managing elite shuttlers in Malaysia, will certainly be an interesting acid test for the Malaysian badminton scene. It could, however, go either way.
The Petronas Akademi Badminton Malaysia is not just a sponsorship obligation. The synergy between national oil and gas company Petronas and BA of Malaysia (BAM) will ensure it becomes a national icon.