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public relations

An interview session.

Are public relations, publicists, and spin doctors the same thing?

Jacqueline Arnold | July 16, 2026
An interview session.

Expenses vs investment mindset to public relations

Jacqueline Arnold | June 25, 2026
An interview session.

Be open, ask tough questions to build successful PR client servicing

Jacqueline Arnold | February 22, 2026
An image of the check-in counters at KLIA. Insert is an image of Malaysia Airlines' Nurhadirah Hairil Hafiz.

Malaysia Airlines’ Nurhadirah Hairil Hafiz delivers a moment of truth that proves Malaysian Hospitality is more than just a tagline

Jacqueline Arnold | January 23, 2026

Looking for an internship? Start with passion, purpose, and a can-do spirit

Jacqueline Arnold | July 31, 2025
Reporters at a press conference.

Busting the top 10 PR myths: It’s not all press releases and parties

Jacqueline Arnold | July 16, 2025

The ups and downs in public relations

Jacqueline Arnold | March 07, 2025
Jacqueline Arnold (left) with her team from Centriq PR after winning a bronze medal in the ‘Best Use of Social Media’ category at the Malaysia PR Awards for their We.R.Wira campaign, which promotes positivity by recognising the efforts of everyday unsung heroes.

Centriq PR nurturing future communication ‘heroes’ through We.R.Wira campaign

Graig Nunis | December 08, 2024

What’s the selection criteria for advisors in government departments, agencies?

Jacqueline Arnold | October 21, 2024

Importance of hiring trained professionals as emcees

Jacqueline Arnold | August 11, 2024

Why social media influencers may not be the right choice for your marketing campaign

Jacqueline Arnold | July 03, 2024

There’s no such thing as bad publicity… Really?

Jacqueline Arnold | February 20, 2024
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