Public relations (PR) must have substance, and most importantly, you have to walk the talk. Words without the matching actions are meaningless. Words with contradictory actions have negative value, writes PR expert Jacqueline Arnold.
Public relations (PR) expert Jacqueline Arnold wishes to see changes in the Malaysian public relations industry this year to help the industry develop.
As the year quickly draws to a close, it’s time again to look towards what the new year may hold for us in the public relations industry. Since the pandemic, we’ve seen many changes and the industry has had to pivot like never before, writes Jacqueline Arnold.
Good habits, showing consideration for others, and generally being helpful, is a basic trait of a good public relations (PR) professional, writes senior PR practitioner, Jacqueline Arnold.
Public relations (PR) expert Jacqueline Arnold says while there is never a dull moment in PR, there is still a lack of understanding of the industry and how it functions.
If the Malaysian government were to lead such a campaign to make Malaysia healthy, there would be a much lesser need for last-minute campaigning closer to election dates, writes PR expert, Jacqueline Arnold.
There seems to be a school of thought that social media and influencers can replace public relations (PR) with some obsessed with the number of likes, shares and followers on social media. These measurements are superficial and highly misleading, writes seasoned PR practitioner Jacqueline Arnold.
Many businesses today are more focused on nearer-term sales goals. They then jump onto the digital bandwagon by requesting top-tier influencers on a limited budget, thinking it’s the popular thing to do, writes PR expert, Jacqueline Arnold.
A recent request for proposal by a government-linked organisation, including restricting crisis work to between 9am and 5pm, shows the lack of knowledge some decision-makers have when it comes public relations and crisis management, writes veteran PR practitioner, Jacqueline Arnold.
As we welcome a new year and a new beginning for Malaysia, it is hoped that more government entities, corporations, small and medium-sized enterprises, and political parties, will understand the critical role of PR in business, reputation management, image, and branding, writes public relations expert Jacqueline Arnold.
Turning 30 is no easy feat. But public relations agency Rantau Golin did it. And now they hope to evolve and continue to make a difference for another 30 years.