Astro Head of Sports Lee Choong Khay says the company is evolving its content to appeal to a wider audience as the younger generation prefers watching highlights.
Tag: eSports
eSports boot camp? Yes, we have it in Malaysia
Gamers will have a chance to hone their skills in esports boot camps by Cyclestate, and ibMedia that has received the backing of Malaysia Digital Economy Corporation (MDEC).
Magnanimous Geek Fam salutes MLBB winner Singapore’s Resurgence
Malaysian outfit Geek Fam admits Singapore’s Resurgence is the better team as the islanders won the Mobile Legends: Bang Bang (MLBB) Professional League Malaysia & Singapore that ended yesterday.
eSports makes itself heard as stadiums go silent
The Covid-19 pandemic is turning out to be a blessing in disguise for eSports with clubs and teams scrambling to find alternatives to ensure their sponsors don’t pull out.
Put more money in eSports
Numerous case studies have shown how eSports has benefited brands as the fifth regular season of Malaysia and Singapore’s Mobile Legends: Bang Bang Professional League, offering a prize pool of US$100,000, gets under way.
Champ Dr Yew on mission to change views about eSports
Academician Dr Yew Weng Kean, who won the gold medal at the 2019 SEA Games, is keen to conduct a workshop to educate gamers and parents about the eSports scene.
‘Have faith in eSports’
As The Mobile Legends: Bang Bang Professional League Season 4 held at the KL Life Centre starts tomorrow, Head of Sports, eGG Network, Astro’s Lee Choong Khay says brands need to experience eSports for themselves to truly understand the potential of the industry.